Concept, Art Direction & Editorial Design
Buffalo Boots, Cologne
2025
one summer, three temperatures. the ss26 catalogue stages the season as a narrative in three chapters — TURN UP THE HEAT, GO WITH THE FLOW, EMBRACE THE GLOW. built as a magazine, not a product list: campaign photography, chapter typography and product placed inside the story.
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Art Direction, Web & Paid Advertising
Buffalo Boots, Cologne
2025
a sale that builds the brand instead of discounting it. no red price tags: campaign imagery in greyscale, bold type, and a hand-drawn outline in buffalo yellow, animated for social. the yellow carries the sale, the restraint carries the brand.
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Art Direction, Newsletter, Social
ilili dc, Washington DC (US)
2024
a one-night collaboration between two kitchens, levantine and cantonese, staged as a single dinner. i built the visual system that carried it across formats — instagram stories, feed, print flyer — from one key visual: a shared table, two identities, one night only. less a social post than a small piece of event direction: the brief was to make two restaurants read as one occasion.
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Concept, Editorial Design & Print Production
Self-published, A5
2025
an ongoing series on the korean wave and its takeover of global culture, industry by industry. 01 — kpop: agencies, groups, idols, and the machine behind them. 02 — beauty: skincare, makeup and the scents reshaping how the world thinks about beauty, treated as visual culture rather than product. reported and designed as self-printed magazines, one industry per issue.
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Process Study
Buffalo Boots, Cologne
2026
ai as a production tool, not a shortcut — used where budgets don't allow a second shoot day. what it takes: great source photography, precise preparation, and real retouch time afterwards. the craft is in the edit.
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